LearnDash

How to build an online course

COMPANY SET-UP (NAME, LEGAL, TAXES, BANK, CREDIT, FUNDING, PROF TEAM, SUPPORT)

STOP HERE!

FINISH THE NEXT TWO STEPS, THEN RETURN HERE IF YOU STILL THINK IT’S A GOOD IDEA.

 

 

THE BUSINESS PLAN

This step is critical. You can do a quick write-up walking through the steps below to make sure you don’t forget anything.

BUSINESS PLAN TEMPLATE – link ref here – A template will help you streamline the process and stay focused on what needs to get done. You’ll be surprised at how much needs to get done if you’re to build a solid company. I know you’re probably saying yeah, yeah, yeah, I know it takes a lot, blah, blah, blah. But seriously, even if you think you know it takes a lot, you don’t! (add a funny picture of me in the depths of the detailed plan that I prepared and didn’t exactly follow.

Knowing what I know now, I wish I skimmed through all the steps following to be able to look at a basic skeleton of the plan. Instead, I spent too much time in each area diving into the details. Perhaps most people are not like me and all the power to them. But if you are like me, try not to get into the details and your second or third go around. You’ll want to show your skeleton plan to friends, family (maybe or maybe not) , professionals and test out some of the basics with strangers and meet ups, etc.

Market share – quantify the market you are targeting.

Competition – checkout your competition and compare them to your plan.

Financials – put together projections for your first year. (If it looks profitable, polish the projection then add a 5 year proj)

 

LEGAL CONSIDERATIONS (COPYRIGHTS, TRADEMARKS, PRIVACY, TERMS & CONDITIONS)

COPYRIGHT LAWS

TRADEMARK LAWS

PRIVACY POLICY (required)

TERMS & CONDITIONS

CONTRACTS FOR PROFESSIONALS YOU PLAN TO HIRE

COMPANY SET-UP (NAME, LEGAL, TAXES, BANK, CREDIT, FUNDING, PROF TEAM, SUPPORT)

COMPANY NAME 

DOMAIN NAME

LOGO

LOCATION (PHYSICAL)

LOCATION (MAIL) — Consider a PO Box

LEGAL ENTITY SELECTION – LLC filing requirements

INSURANCE (professional & other)

BANK ACCOUNT (Checking)

PAYPAL, STRIPE, OTHER (set-up)

 

 

 

OFFICE SET-UP 1 (COMPUTER | SMART PHONE | PRINTER |MODEM | WEBCAM | MIC)

MACBOOK AIR (built-in webcam & microphone)

DUAL MONITORS (At least 2)

MICROPHONE (Great quality is worth it!)

WEBCAM

KEYBOARD (Number pad | wireless)

MOUSE (Wireless)

PRINTERS

HEWLETT PACKAGE (colored | ink jet | air printer);

CANNON (black & white ink | laser printer | not an air printer)

CELL PHONE

iPHONE (8 plus) consider a separate line for business

INTERNET PROVIDER (Upload & Download Speed)

COMCAST (residential) consider a commercial account, speed 50/50

 

OFFICE SET-UP 2 (SUBSCRIPTIONS | DROPBOX | EMAIL | CALENDAR | STORAGE)

Subscriptions – Organizational chart for administration & subscriptions

Gmail (personal free)

Dropbox

 

Login info – Last pass

Security

 

OFFICE SET-UP 2 (SUBSCRIPTIONS | DROPBOX | EMAIL | CALENDAR | STORAGE)

Subscriptions – Organizational chart for administration & subscriptions

Gmail (personal free)

Dropbox

 

Login info – Last pass

Security

 

DOMAIN NAME

DOMAIN NAME – What to consider when choosing a name. d by attending 40 hours of Live online class webinars or a combination of webinars and self-directed on-demand videos.

DOMAIN NAME –  We schedule weekly classes up to one month in advance to offer times that fit your schedule. You will be able to access the calendar from your student dashboard and register for all classes required.

GODADDY, NAME.COM & OTHERS – Available anytime for you to watch 24/7. You will have access to our entire video library from your student dashboard. You are free to view all the courses in the library but don’t forget that the Massachusetts Real Estate Licensing Board will only allow up to 20 hours of on-demand class learning to be applied towards your 40 hours.

 

WEBSITE HOSTING | SITE SPEED

WEBSITE HOSTING – (SSL | SSH | Domain pointing |Backups | Storage | Speed | Customer Service)

WP Engine (vs. GoDaddy, SiteGround (LearnDash Community seems to love, and others).

SITE SPEED – ARTICLE (INCOME SCHOOL – EXCELLENT!)

INTERNET SERVICE PROVIDER (ISP) – (COST | SPEED 50/50 | CUSTOMER SERVICE| EASY OF USE | RELIABILITY)

 

SEO | BLOG POSTING | INCOME SCHOOL SEO COURSE

BLOG POSTS FOR RANKING – (See Income School Vloggers) & (SEO Report from sitecheckup.com)

Find low competition words/questions-

  • Search questions on google and review the rankings.
  • Domain authority (well-respected domain names) is hard to beat:
    • E.g. Livestrong 
  • Content length (longer seems to be better if it’s good content)
  • Content quality, with photos and clear explanations, are great
  • Lists (some people just throw up a crappy list), no pictures, beatable
  • If Google posted info to answer the question, it’s well handled & not beatable
  • Quora answers are beatable, they are a user forum 
  • Popular searches – probably too competitive to beat e.g. How to lose weight
  • Custom photos or content can beat popular answers if it’s great.
  • Articles that are already answering the question well are not beatable.
  • See examples below of some of the searches Income School performed.
  1. rv winter destinations
  2. E.g. Tire size for Ford 150
  3. E.g. how long does marathon stay open for late runners
  4. How do you prevent hurting your wrists from boxing

Income School – Start writing posts and link advertising (they have a course and plugin for this)

Websites will rank over a long period of time and start making money.

1. Responsive Post

• 1,500 word Post
• Answers a specific question
• Low competition
• 1 hour to write
• Nail it, be #1

2. Staple Post (most articles will be after)

• 2,500 word Post
• Topics with broad Appeal in your niche (most likely to be googled for this topic)
   Eg photography, look up how to photograph a sunset
• Low to medium competition
• 3 hours to write
• How to, ideas & inspiration posts

3. Pillar Post (should drive the most business)

• 3,500 word Post
• Major Topics with broad Appeal in your niche
• Medium to moderately high competition
• 6-9 hours to write
• Must be the very best content, s/b #1
• Images, Pinterest image

 

WORDPRESS, THEME, PLUGINS AND LICENSES

1. LearnDash (LMS) (vs LifterLMS
2. LearnDash ProPanel
3. WooCommerce (Stripe & PayPal) (vs MemberPress)

• Akamai website load speed
• Image compressor: TinyPNG
• LiveChat for WooCommerce
• If your host doesn’t provide caching: WP Super Cache

WP Super Cache – Plugin Recommended by the Income School Income School Site Speed Article. A caching plugin generates and stores a static version of your store so that when users return to your site, they don’t have to download everything all over again. Instead, they will see a cached (downloaded) version of your site.

Just make sure to keep certain pages, like your user’s account page, checkout page, and cart, dynamic (not cached), since they will change with each visit.

• Static Pages should be Cached
• Dynamic Pages should NOT be Cached

a. User’s Account page
b. Checkout page
c. Cart

4. Divi Theme (vs Astra or others)
5. Divi Builder (vs Divi Theme)
6. Yoast
7. Akismet
8. MailChimp
9. Abandoned carts AutomateWoo
10. Check out page customization article
11. WooCommerce list of plugins for checkout customization

WEBSITE COURSE OUTLINE | COURSE USER FLOW CHART

COURSE OUTLINE (vs COURSE BOOK)

Spend time preparing a very good course outline. There’s a lot of work you still have to do before you need to write the content of the book or study guide. I’ll leave it at that; you’ll see what I mean when you go through the next process coming up.

Excel (vs Google Sheets)

Course, Classes, Lessons, Topics, Quizzes, Questions

Map them all out in excel;

assign time to the delivery of each step

develop your online delivery (hardest part) – I had a hard time locking down a method of delivery because there were so many great ideas out there. The bottom line to focus on is that the student wants to learn quickly and the more entertaining and relatable you are the better. There are a lot of different delivery formats you can choose from which is why I suggest not writing the book until you at least decide how you will deliver the material.

Calendar (Google vs other) – Live Webinars only

“Pencil in” your classes on the calendar

GoToWebinar (vs Zoom)

Microsoft Word (vs Google Docs)

Study Guide/Book – I suggest writing the content of your book by following your outline.

Copyright laws, properly citing and/or receiving permission to use “work” that is protected. (Don’t skip this step, it’s critical!)

Style sheet & referencing tools – Use tools in Word to create an interactive referencing document that will save you tons of time in the long run. Get familiar with Word’s referencing tab and all the options within this area to help you with citations, and referencing your document.

Company Style Sheet – Document your company’s looks; i.e. logo files, fonts, font sizes, colors, etc… Get familiar with all the file formats you’ll be using to build your website. Later you can add style sheets for print advertisements, videos, etc.

This is one of the areas that I had a huge learning curve to conquer. I wish I had found someone smart with experienced to guide me and provide a clear synopsis of quick guides and best practices to save all the wasted time and frustration.

Fonts

Sizes

Colors

File formats and how to format files – pictures, pdf, .jpg, .png (link to my summary cheat sheet).

WEBSITE BUILDING | FRONT END PAGES | SITE FLOW CHART

Site Flow Chart: 

Plugins & software he recommends:

  • Customer Avatar – Users
  • Note taking plugin

Mak webinar CSS recommendations:

  • https://squoosh.app
  • Coolor.com (Color palettes to update website theme)
  • Click Funnels:
  • Click Funnels (expensive/mth) –  End subscription, Lose your funnels; leads & designs cut-off (hosted by them) 
  • Cartflows (299/yr) – End subscription & Keep your content & designs!
WEBSITE BUILDING | BACKEND PAGES | DOCUMENTATION
WEBSITE MATERIALS | DROPBOX | PHOTOS | VIDEOS | LINKS | WRITTEN CONTENT
ARTICLES TO READ | RESOURCES
HOME PAGE | MENUS | SIDEBARS |

 

 

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QUESTION SUBJECT:

  • Percentage of students who have passed our course on the first try! 100% 100%

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